Infid was a customer of mine when I created their logotype. Later I was recruited to the company. I helped them to create a visual profile and I made the UI for their first android and iOS app.

Infid helps companies with their customer relations. The services they offer are websites, ecommerce solutions, advertisements etc. That is why the core visual element of the logotype, i.e. the symbol, is a speech bubble enclosed in a circle.

My most recent project was to update the visual identity and to design a new web site.

Visual identity

I started the rebrand work with a retouch of the logo. I tweaked the colours and fonts to look more modern and created a pattern illustration which can be used as background.

Images

I wanted to give a new approach to Infid’s branding where we focus more on the experience with the products. Therefore, I decided to use images with people rather than images of laptops and developers.

For the logo itself I aimed at a more soft and calm look, so I picked a deep blue primary colour and a round, simple font.

Website

Also the website is getting a new look based on the new profile. The webbsite is currently being developed.